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Morden, Manitoba

One such rural community is Morden, a small town of around 8,000 people in Southern Manitoba, lying 112 km southwest of the provincial capital of Winnipeg. With an unemployment rate of 3.1%, local employers struggle to find enough workers. Morden’s Community Driven Immigration Initiative aims to aid employers through an active recruitment campaign. Applicants for the Morden initiative make an application through the Manitoba Provincial Nominee Program (MPNP).

While most rural communities in Canada take a more passive role in attracting immigrants — for example, by observing which newcomers are arriving to the given province and only then hoping to attract them to their respective town — Morden is taking a much more active role. For its part, Morden identifies potential newcomers to the town before they make their PNP application, rather than after.

“The program has been very successful,” says Community Development Officer, Cheryl Digby. “Employers are supporting the program by offering jobs to newcomers, developers have plans for housing complexes to house the new arrivals, and the community at large has opened their hearts to new friends.

“Our retention rate has remained high, as applicants are chosen specifically for their high chance of success in Morden. In particular, there are openings for applicants with experience in manufacturing such as woodworkers or cabinetmakers, welders, sewing factory workers or entrepreneurs who have business experience.”

Living costs in communities such as Morden are among the lowest in Canada, a factor that is likely to become more of a priority for newcomers to Canada as the cost of living in large Canadian cities grows faster than the rate of inflation